News Release: Alex Wears It Pink for Breast Cancer Now fundraiser

Brentwood and Ongar's Member of Parliament, Alex Burghart, added a dash of pink to his usual attire to support Breast Cancer Now’s wear it pink fundraiser, which takes place on Friday 18 October.

Since launching in 2002, wear it pink has raised over £33 million to date and Alex is is calling for his constituents to sign up for wear it pink and help to make possible life-saving breast cancer research and life changing support for those affected by the disease.

Alex said; "I know many of those living in the Brentwood and Ongar constituency have been affected by breast cancer either through having the disease themselves, or seeing a friend or family member having to deal with the diagnosis and treatment. The money raised through Breast Cancer Now’s wear it pink day on Friday 18 October has a huge impact, allowing Breast Cancer Now to fund vital research and support for those living with a diagnosis. I hope that everybody will wear it pink this October and support this very important cause.”

Anyone can take part in wear it pink. Some people will choose to hold a cake sale, while others will opt to organise a raffle and some will arrange a pink fancy dress day at their school or workplace. No matter how people chose to wear it pink, all the money raised will help to fund vital breast cancer research and support.

In April 2019, Breast Cancer Care and Breast Cancer Now merged to create the UK’s first comprehensive breast cancer charity, united around the shared ambition that by 2050 everyone who develops breast cancer will live, and be supported to live well. Every wear it pink donation will help towards this goal.

Wear it pink on 18 October and raise funds for breast cancer research and support. Visit to register and claim your free fundraising pack.


Notes to Editors:

About Breast Cancer Care and Breast Cancer Now:

  • Breast Cancer Now is a working name of Breast Cancer Care and Breast Cancer Now, a charity registered in England and Wales (1160558) and Scotland (SC045584).
  • Breast Cancer Care and Breast Cancer Now have merged to create one charity for everyone affected by breast cancer – united by the shared ambition that, by 2050, everyone who develops breast cancer will live, and be supported to live well.

About Breast Cancer Care:

  • Breast Cancer Care is the only specialist UK wide charity providing support for women, men, family and friends affected by breast cancer. We’ve been caring for them, supporting them, and campaigning on their behalf since 1973.
  • Today, Breast Cancer Care continues to offer a unique range of support including reliable information, one-to-one support over the phone and online from nurses and people who’ve been there. They also offer local group support across the UK.
  • From the moment someone notices something isn’t right, through to their treatment and beyond, Breast Cancer Care is there to help anyone affected by breast cancer feel more in control.
  • For care, support and information from day one, call Breast Cancer Care free on 0808 800 6000 or visit  Follow us on twitter, facebook or Instagram

About Breast Cancer Now:

  • Breast Cancer Now is the UK’s largest breast cancer research charity, funding world class research focused entirely on breast cancer. The charity is determined to stop women dying from the disease, working in a new, collaborative way and bringing together all those affected by the disease to fund research, share knowledge and find answers.
  • Breast Cancer Now supports nearly 380 of the world’s brightest researchers at 31 locations across the UK and Ireland. Together, they’re working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage so we can stop the disease taking lives. 
  • The UK still has one of the lowest breast cancer survival rates in Western Europe and this year alone around 11,500 women will lose their lives. It’s time to act.
  • For more information on Breast Cancer Now’s work, visit or follow us on Twitter or on Facebook.